About Us

Hello! Welcome to In My Image! In My Image is an online children's boutique that features clothing, accessories and home decor that display images of African American characters.  As a mother of 4 girls, I searched for products that featured imagery my daughters could identify with in a way that would foster a sense of pride, a sense of self-love and identity. We found very few products that featured characters that looked like them.  After a conversation with my youngest daughter, I realized how important to the early development of self-love and self-esteem positive imagery really is.  I decided to make clothing for my daughter featuring what I called a "Classy Mermaid". She loved it! The characters were beautiful and colorful and just as pretty as any other she had seen. After seeing the light in her eyes,  the concept for In My Image was developed in efforts to share that light.  I hope your little one loves our products just as much as my daughters.  They were truly created In Her Image....